The smartway strategic service consults clients from a wide range of industry sectors such as, entertainment, media, consumer, telecommunications and financial in the design and implementation of highly effective strategies to maximise returns from using the wireless channel.

Making full use of the experience from TIS.kis the leaders in South East Europe of mobile services and solutions, the smartway team are purely focused in delivering mobile strategies and solutions that fully integrate with clients marketing and digital strategies.
Areas of expertise include:

• Market Entry – Complete development for new market or sector entry, review of current situation, risks and opportunities, negotiation of partnerships and technology delivery  
• Mobile CRM – How to create, maintain and retain a profitable customer relationship.
• Competitive edge – Design and implementation of launch strategies. Specific areas include advice on pricing, marketing and technology selection.
• Growth – Development and implementation of strategies for profitable growth through value added services and technology solutions in growing mobile space.