What is Mobile Marketing used for?

• Customer Acquisition and customer retention
• Loyalty programmes
• Sales promotion
• Measuring response rates
• Supporting product launches
• Raising brand awareness
• Internal communications
• Redemption and coupons
• Direct marketing
• B2B communications
• Additional revenue stream
• Channel to deliver digital content

Mobile Marketing may not be suited as a stand alone solution but it certainly does have a valuable and significant role, Integrating Mobile Marketing as part of a traditional marketing campaign will attach a valuable communication. channel, allowing a direct interaction with the consumer.