smartway enabling interactivity
 

The Smartway case studies
will highlight the creativity and technical excellence that is injected into every mobile program.

 

Heineken
Objective: To raise the profile and sales of Heineken as a premium beer by launching the first ever Mobile Marketing campaign for beer brands on the Bosnian & Herzegovina market. >>>
 

MTV Adria
Objective: To support the launch of MTV Adria, the first dedicated music channel for Ex Yugoslavia. MTV Adria wanted to have an interactive feature for their flag ship chart show "Adria top 20". The aim was to allow views to decide the order of the charts by voting over SMS. >>>

 

Rexona
Objective: To raise awareness of a new product line and to differentiate between other deodorant brands. >>>
 
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